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Controller Challenges in Changing Times: New Roles as Strategic Partner

instructor
By: Carl Young
Recorded Session
Duration
75 Minutes
Training Level
Intermediate to Advanced

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Recorded Session

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Webinar Details

The controller's job is moving away from pure accounting and reporting toward the people side of the business. This 75-minute controller training webinar lays the foundation for the controller's role as a strategic partner.

Controllers who want to move up to CFO need strong soft skills alongside technical ones. You'll explore leadership tools, how to be a trusted partner and a skeptical official at the same time, and how to keep a sharp focus on customers, cost and cash.

The session also covers managing the cash-to-cash cycle, providing useful financial information, key ratios and trends, rolling forecasts vs traditional budgeting and the core elements of internal controls. The central theme is running the company with the numbers, not by the numbers.

WHY SHOULD YOU ATTEND?

A fast-changing, technology-driven business environment is reshaping what organizations expect from their controllers. Those in the role, or aiming for it, need to understand this shift and build the skills to act as strategic partners.

The session suits controllers, assistant controllers, accounting and finance managers and supervisors, finance professionals who want to become controllers, and non-financial professionals who want to understand the changing role.

AREA COVERED

  • The controller's expanded role in turbulent times
  • Leadership tools and techniques
  • Being a trusted partner and a skeptical official at the same time
  • Focusing on customers, cost and cash as key success factors
  • Managing and controlling the cash-to-cash cycle
  • Running the company with, not by, the numbers
  • Providing the financial information people prefer
  • Key ratios and trends
  • Rolling forecasts vs traditional budgeting
  • Core elements of internal controls

LEARNING OBJECTIVES

  • Analyze information for decision-making, focusing on information rather than reports
  • Focus on key business drivers and success factors, including customers, cost and cash
  • Communicate financial information to non-financial professionals
  • Balance being a trusted partner with being a skeptical official
  • Provide cost-effective services as a strategic partner
  • Build the leadership and relationship skills controllers need

WHO WILL BENEFIT?

  • Controllers
  • Assistant controllers
  • Accounting & finance managers/supervisors
  • Any financial or accounting professional seeking to become controllers
  • Any financial professional seeking to understand the changing role of controllers in chaotic times
  • Any non-financial professionals seeking to understand the changing role of controllers in changing and chaotic times

A fast-changing, technology-driven business environment is reshaping what organizations expect from their controllers. Those in the role, or aiming for it, need to understand this shift and build the skills to act as strategic partners.

The session suits controllers, assistant controllers, accounting and finance managers and supervisors, finance professionals who want to become controllers, and non-financial professionals who want to understand the changing role.

  • The controller's expanded role in turbulent times
  • Leadership tools and techniques
  • Being a trusted partner and a skeptical official at the same time
  • Focusing on customers, cost and cash as key success factors
  • Managing and controlling the cash-to-cash cycle
  • Running the company with, not by, the numbers
  • Providing the financial information people prefer
  • Key ratios and trends
  • Rolling forecasts vs traditional budgeting
  • Core elements of internal controls
  • Analyze information for decision-making, focusing on information rather than reports
  • Focus on key business drivers and success factors, including customers, cost and cash
  • Communicate financial information to non-financial professionals
  • Balance being a trusted partner with being a skeptical official
  • Provide cost-effective services as a strategic partner
  • Build the leadership and relationship skills controllers need
  • Controllers
  • Assistant controllers
  • Accounting & finance managers/supervisors
  • Any financial or accounting professional seeking to become controllers
  • Any financial professional seeking to understand the changing role of controllers in chaotic times
  • Any non-financial professionals seeking to understand the changing role of controllers in changing and chaotic times

SPEAKER PROFILE

instructor

Carl Young is an Author, Speaker, Trainer, Consultant, and Coach. He holds a MBA and completed graduate studies in Accounting and Taxation. He is a former CFO of a 275M, high growth technology based company. He has over 25 years of senior level business management experience. In addition, he has over 25 years of training experience in finance, accounting and business management. Former CEO of his own small parts manufacturing company as well as former Senior Financial Associate of major consulting firm. Carl is a member of the following organizations: American Society of Corporate Controllers, Council of Experts (investment firm Gersen & Lehrman), Society of Industry Leaders (sponsored by Standard & Poors), and the National Association of Accountants. An engaging and entertaining speaker and trainer who draws from his experience as a former CFO to make relevant teaching points. Sessions are rich in content, lively, full of energy and include plenty of audience interaction. He has branded himself as Mr. Simplicity! His goal is to make finance and accounting relevant to non-financial professionals using tools and techniques that are simple to understand and apply.

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