Employment branding isn't only for customers. Your employees can be your strongest brand ambassadors, and a clear internal employment brand helps you recruit and hold on to the talent you want.
This 60-minute webinar shows how to develop that brand, align it with your external customer brand, and get HR and marketing working together on a communication plan that lowers recruiting and turnover costs. You'll learn how to target diverse audiences such as millennials, create an employee value proposition, build a brand-driven talent management strategy, and evaluate and measure your brand's health. Best practices come from employee-directed marketing work for leading companies.
WHY SHOULD YOU ATTEND?
A well-defined employment brand gives your hiring a clear strategy and supports engagement, productivity and commitment to your mission. This session helps you craft that brand and apply it across the employee life cycle.
It suits marketing and HR professionals, managers, supervisors, sales leaders and executives.
AREA COVERED
- What an employment brand means to candidates and current employees
- Targeting diverse audiences, such as millennials
- Aligning external brand architecture with your internal brand
- Using employee communication to build commitment and change behavior
- Designing an integrated, brand-driven talent management strategy
- Creating an employee value proposition for attraction and retention
- Evaluating the current health of your employment brand
- Measuring brand effectiveness
- Examples of effective employment branding
- Your questions answered
LEARNING OBJECTIVES
- Create a strong employment brand that attracts the right talent
- Use research on what attracts millennials to organizations
- Implement an employment brand using real examples
- Identify your leverage points and brand personality
- Apply the lifetime value of an employee to future decisions
- Integrate employment branding across the employee life cycle
WHO WILL BENEFIT?
- Marketing Professionals
- HR Professionals
- Managers
- Supervisors
- Sales
- Head of Marketing
- CEO
- COO
A well-defined employment brand gives your hiring a clear strategy and supports engagement, productivity and commitment to your mission. This session helps you craft that brand and apply it across the employee life cycle.
It suits marketing and HR professionals, managers, supervisors, sales leaders and executives.
- What an employment brand means to candidates and current employees
- Targeting diverse audiences, such as millennials
- Aligning external brand architecture with your internal brand
- Using employee communication to build commitment and change behavior
- Designing an integrated, brand-driven talent management strategy
- Creating an employee value proposition for attraction and retention
- Evaluating the current health of your employment brand
- Measuring brand effectiveness
- Examples of effective employment branding
- Your questions answered
- Create a strong employment brand that attracts the right talent
- Use research on what attracts millennials to organizations
- Implement an employment brand using real examples
- Identify your leverage points and brand personality
- Apply the lifetime value of an employee to future decisions
- Integrate employment branding across the employee life cycle
- Marketing Professionals
- HR Professionals
- Managers
- Supervisors
- Sales
- Head of Marketing
- CEO
- COO